Companies are spending as much as one-third of their marketing budgets on producing and distributing content. According to Demand Metric, content marketing costs 62% less than other forms of marketing and generates 3 times more leads for every dollar spent.   This is all amazing, but you have to measure the performance of your content marketing […]

Email marketing remains one of the most powerful marketing tools that have the most reach, beating even that of social media, bringing higher ROI while at the same time, being easily manageable. According to one study, 91% of marketers think of email as one of their most important channels, even before social media. But your […]

It doesn’t matter if you’re running a big, medium, or small company – documentation clutter is something everyone in the business world has struggled with. To operate seamlessly and – in our day and age – from everywhere, teams need to be able to quickly find, upload, send and share documents in their day-to-day operations. […]

I’ve heard this saying among fellow copywriters, that being a good writer doesn’t mean never going into writer’s block. You just need to recognize it and take any necessary measures to change it up. But in the content process at any company, many wheels are turning and several professionals must collaborate to get a flawless […]

Slingshot was designed with the understanding that everyone and every team is different. Nevertheless, all these diverse teams and groups of people want the same type of freedom: to set up their projects, processes, and initiatives in a way that makes sense to them. And not feel constrained by the way that someone else feels […]

As an all-in-one and data-driven app for teams, Slingshot is the only workspace that brings together all the insights, information options, and tools your team needs to unlock its full potential. Collaborating in context and with minimal disruptions is achieved simply: by making chaos in file organization obsolete and bringing all project assets in one […]

Marketing campaigns are an integral component of every company’s growth and can help businesses achieve a variety of goals such as bringing in new customers and generating more sales. There are several types of marketing campaigns, but you should focus on a campaign that its specific to your business and the goals that you want to achieve with […]

When it comes to organizing content for your different teams – we could be talking just about anything. Content can be the Word document that has your website copy, or the Excel file that is holding the data for this quarters latest launch, or even URLs to key information you need to revisit. That is why […]

Resolving the chaos and creating calm and efficiency in your workspace requires a lot of attention and effort. On a busy day, managing multiple projects and tasks on top of a large team can become daunting and overwhelming even for the best project managers. To be able to effectively manage this workload as a project manager, you […]

When it comes to marketing, you better believe there is diversity beyond imagination. It comes from the simple fact that every business is different and therefore, the marketing team standing behind those decisions must be flexible in supporting the specific needs. But how can a marketing team always be sure it is following the right […]