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The Slingshot Blog

Get the latest trends in project management, team collaboration, data visualization and more. Here we share our knowledge, best advice, how-tos, research, insights, and more - all with the aim of helping you boost team results.

content marketing kpis to track to measure performance

Content Marketing KPIs You Should Track in 2022

Companies are spending as much as one-third of their marketing budgets on producing and distributing content. According to Demand Metric, content marketing costs 62% less than other forms of marketing and generates 3 times more leads for every dollar spent.   This is all amazing, but you have to measure the performance of your content marketing […]

how to create and launch a successful marketing campaign

How to Create & Launch a Successful Marketing Campaign

Marketing campaigns are an integral component of every company’s growth and can help businesses achieve a variety of goals such as bringing in new customers and generating more sales. There are several types of marketing campaigns, but you should focus on a campaign that its specific to your business and the goals that you want to achieve with […]

content boards in slingshot

Organizing Content Boards in Slingshot

When it comes to organizing content for your different teams – we could be talking just about anything. Content can be the Word document that has your website copy, or the Excel file that is holding the data for this quarters latest launch, or even URLs to key information you need to revisit. That is why […]

how to create and launch a successful marketing campaign

Data-Driven Marketing Teams: The Nature of Triumph

When it comes to marketing, you better believe there is diversity beyond imagination. It comes from the simple fact that every business is different and therefore, the marketing team standing behind those decisions must be flexible in supporting the specific needs. But how can a marketing team always be sure it is following the right […]