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how to create and launch a successful marketing campaign

How to Create & Launch a Successful Marketing Campaign

Marketing campaigns are an integral component of every company’s growth and can help businesses achieve a variety of goals such as bringing in new customers and generating more sales. There are several types of marketing campaigns, but you should focus on a campaign that its specific to your business and the goals that you want to achieve with […]

content boards in slingshot

Organizing Content Boards in Slingshot

When it comes to organizing content for your different teams – we could be talking just about anything. Content can be the Word document that has your website copy, or the Excel file that is holding the data for this quarters latest launch, or even URLs to key information you need to revisit. That is why […]

how to create and launch a successful marketing campaign

Data-Driven Marketing Teams: The Nature of Triumph

When it comes to marketing, you better believe there is diversity beyond imagination. It comes from the simple fact that every business is different and therefore, the marketing team standing behind those decisions must be flexible in supporting the specific needs. But how can a marketing team always be sure it is following the right […]

Slingshot illustration representing data driven roadmap

Data-Driven Decision Making: The Roadmap to Success

Human intuition is often the romanticized method for making “the right” decisions in modern society and work. However, getting in the habit of basing a choice on a gut feeling alone can rob an organization of realizing its full potential. It can also lead to losing a huge part of its empowerment and success in the long run.   What […]