Optimizing Your Paid Marketing Campaigns in Slingshot

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Marketing campaigns are an integral component of every company’s growth strategy and can help businesses achieve a variety of goals such as bringing in new customers and generating more sales. Campaigns can utilize one or more digital channels such as search, display, social media and more.

However, Paid Marketing campaigns include many assets such as ad copy, ad creative, budgets and tracking key metrics and results. Keeping all that organized and on track is not an easy task. Slingshot is here to bring calmness into your campaign chaos and help you focus on the insights so that you can achieve your campaign goals and secure more sales.

In this webinar, Slingshot’s Product Manager Casey McGuigan and Infragistics’s VP of Developer Tools, Jason Beres, shed light on these topics:

• Understanding PPC campaigns
• Why you need PPC campaigns as part of your marketing strategy
• What are the best practices for setting a Slingshot workspace to run PPC campaigns
• Demo on how to connect to Google Ads to create insightful dashboards
• Demo on how to use insights from dashboards to collaborate, act and optimize your campaigns

About the presenters

Casey Ciniello Casey Ciniello is the Senior Product Manager for Reveal and Slingshot at Infragistics, leveraging over ten years of expertise in product development and strategic market positioning. Holding a BA in Mathematics and an MBA, Casey combines her deep analytical skills with a robust business acumen to drive innovation and growth. At the helm of Reveal, an advanced embedded analytics platform, and Slingshot, a comprehensive data-driven work management tool, she has been pivotal in shaping their market strategies, enhancing product features, and leading cross-functional teams towards successful launches. Casey's leadership and forward-thinking approach have significantly contributed to solidifying Infragistics' presence in the tech industry, aligning product capabilities with customer needs and emerging market trends.

Jason Beres As the Sr. VP of Developer Tools at Infragistics, Jason and his team spearhead the customer-driven, innovative features and functionality throughout all Infragistics' UI, UX, Data Visualization and Business Intelligence products. Jason works directly with Infragistics customers around the globe to ensure that their needs are met through our products and roadmaps. Jason is a former Microsoft .NET MVP, and he is the author of several books on software development, covering topics like SQL Server, C#, Visual Basic, Rich Client and Web Development. Jason is a national and international conference speaker and keeps very active in the developer & UX community. You can follow Jason at @jasonberes on Twitter.