Create and Manage Your Content Calendar Quickly and Effectively

Using a content calendar is important because it brings several benefits to your marketing activities when it comes to content performance. It allows for better planning and strategizing around content, cultivating a better social media presence, and tracking performance more effectively. A content calendar is also a good way to remain consistent with your audience, bringing updates and promotions at the right time to maintain a good digital presence.

When planning your content calendar, you must consider several factors to achieve the best possible results. These include: what is the purpose of the content – is it brand awareness, organic traffic, seasonal campaigns, product promotions, updates, or others. Is the content calendar aligned with your business goals? Who will be working on it and will there be cross-department collaboration? Are there enough people and enough time to cover all tasks and do you need to plan for external support? Answering these questions will help you plan a realistic and achievable content calendar.

In Slingshot, you can build your content calendar by aligning your team in different projects and workspaces and ensuring effective collaboration between various specialists (PRs, content writers, designers, etc.) Tasks and deadlines are easily followed in several views, helping you to spot potential blockers, as well as receive reviews, feedback, and approvals in context, on a task level, or in direct chat. Map out your content to visually see how things are lining up, track the progress of each content piece and assign the necessary team members to the specific tasks they are responsible for. Your content calendar, as well as the data insights from its performance, and data visualizations, are all kept in Slingshot- you have the added benefit of keeping everything in one place. Upload or pin all types of assets in Slingshot from all your favorite integrated cloud providers.

In Slingshot, you can easily map out your content to visually see how things are lining up, track the progress of each content piece and assign the necessary team members to the specific tasks they are responsible for.

Of course, you can! Slingshot was built with flexibility in mind first, so you can organize your content calendar any way you like. We offer views in List Views, Kanban, and Timeline to let you look at and manage your tasks for your calendar better, and see your upcoming, overdue, and in-progress tasks. View it all in lists and per sections to allow for deeper understanding and organization of your content and use the sub-tasks functionality to always have clarity of task responsibility.

Yes – you can connect all your data pulling from Google Analytics, Google Search Console, and all the most common social media platforms you use, to easily track the KPI metrics and success of your content.