Marketing – Content Calendar

Slingshot streamlines your content publication for more effective results

Get things done. Hit your deadlines. Align your project team members. View real-time analytics so you are always in the know about what content is drawing the most eyes!
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Slingshot Solutions for Marketing

Key Slingshot features to help with your Content Calendar

Stay in touch

Eliminate your team’s need to spread discussions across email and chat apps by keeping communication and file storage under the same roof in Slingshot. Locate the creative images, assets, and content you need, when you need it!

Content docs and metrics in one central location, within Slingshot. Chat communication to stay connected.

Stay on task

Calm down the content creation workflow. Assign team members specific tasks to increase productivity and build a sense of project ownership. Then, link task completions to crystal clear ‘next steps’ to ensure your team stays accountable and aligned.

Content calendar showing content within tasks using Slingshot

Stay on target

Stop guessing. Start strategizing. Slingshot is like a content blueprint that visualizes how individual elements of your workstream line up. Quickly highlight where roadblocks are developing. Track the transformation progress of how ideas turn into results.

Timeline showing tasks, dependencies, due dates and start dates within Slingshot.

Stay on track

Content development doesn’t stop after you hit the publish button. Slingshot makes it simple to track success metrics & KPIs, such as pageviews, CTA clicks, and which pieces of content drive the most awareness. The seamless integration with Google Analytics allows you to track your success and act on key insights.

Dashboard showing the ability to connect to Google Analytics within Slingshot.

Frequently asked questions

A content calendar is a visual schedule of when and where you plan to publish and promote content on your blog, social media channels, email newsletter, etc.

When creating your content calendar utilize lists and sections to break down the product and service and the month in which you plan to write content. When planning your content calendar, make sure that you have your top targeted keywords in your content each month.

When planning your content calendar, make sure that you have your top targeted keywords in your content each month.

It helps keeping your content organized and on track, provides transparency across departments, and is excellent for brainstorming. The content calendar also saves time as everything is pre-scheduled and allows proper preparation as there is enough time for research, creation, and execution.

Build out your Content Calendar within a workspace in Slingshot where you can have a task for each content type, subtasks to further break them down, and track traffic to pages.

In Slingshot, you can easily map out your content to visually see how things are lining up, track the progress of each content piece and assign the necessary team members to the specific tasks they are responsible for.

Of course, you can! Slingshot was built with flexibility in mind first, so you can organize your content calendar any way you like – List Views, KanBan, and Timeline give you different ways to look at your calendar. The lists and sections functionalities allow deeper organization of your content and the sub-tasks functionality provide clear responsibility of tasks.

Yes, you can connect right to your website data from Google Analytics and easily track the KPI metrics and success of your online content.

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