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Marketing – Content Calendar

Create and Manage Your Content Calendar Quickly and Effectively

Manage and follow up on every element of your content calendar across all channels, from planning your digital presence and content schedule, to executing it. Use Slingshot as your content planner software and align your team at the same time.

Slingshot Solutions for Marketing

Stay All-in-One

Stay in Touch

Eliminate your team’s need to spread discussions across email and chat apps by keeping communication and file storage under the same roof in Slingshot. Locate the content briefs, creative images, assets, and copy/text you need, when you need it – without app-switching.

Every step of planning and execution of your editorial, PR, or social media content calendars can be completed in the all-in-one digital workplace. We bring collaboration across teams, with the ability to work with external vendors – copywriters, designers, etc., sharing access to only the project they contribute to while keeping sensitive information hidden.

Content docs and metrics in one central location, within Slingshot. Chat communication to stay connected.

Stay on Task

In Slingshot, calmness is brought to your workflow with high visibility of what type of content is being produced, by whom and when. Get transparency on what is being produced and published – blogs, social media posts, and link-building campaigns.

You can build individual calendars for each team (e.g. social, editorial, etc.) or a single calendar for your entire marketing team to sync in. Distribute your content better and identify areas of improvement faster.

Content calendar showing content within tasks using Slingshot

Stay on Target

Managing your content calendar with multiple stakeholders is one thing but tracking the performance of your content is another important aspect of your marketing activities. Stop guessing. Start strategizing. Build visualizations and dashboards in Slingshot to see how your content performs and adjust your content calendar accordingly.

Pull data from multiple data sources – Google Analytics, Google Search Console, Google Ads, Facebook Analytics, Twitter Analytics, and Instagram – and see the full story of your performance in a single view.

Timeline showing tasks, dependencies, due dates and start dates within Slingshot.

Stay on Track

Content performance starts after you hit the publish button. Slingshot makes it simple to track success metrics & KPIs, such as page views, CTA clicks, and which pieces of content drive the most awareness. Track KPIs and metrics that are relevant to the different team members and stakeholders.

SEO specialists and copywriters want to know the number of organic sessions and sales they get from product pages and blogs. Social Media Managers and Graphic designers would like to see the engagements from social media creatives. And none of these specialists need to be a data scientist to extract and analyze the data – the whole process happens in Slingshot, so everyone can see the content calendar performance, stay informed and act on the data insights.

Dashboard showing the ability to connect to Google Analytics within Slingshot.

Frequently Asked Questions

A content calendar is a schedule that marketers use to plan and publish upcoming content across different channels. Content calendars help track the upcoming pieces of writing, copy, social media status updates, planned promotional activity, creative/visual assets, and updates.

Using a content calendar is important because it brings several benefits to your marketing activities when it comes to content performance. It allows for better planning and strategizing around content, cultivating a better social media presence, and tracking performance more effectively. A content calendar is also a good way to remain consistent with your audience, bringing updates and promotions at the right time to maintain a good digital presence.

When planning your content calendar, you must consider several factors to achieve the best possible results. These include: what is the purpose of the content – is it brand awareness, organic traffic, seasonal campaigns, product promotions, updates, or others. Is the content calendar aligned with your business goals? Who will be working on it and will there be cross-department collaboration? Are there enough people and enough time to cover all tasks and do you need to plan for external support? Answering these questions will help you plan a realistic and achievable content calendar.

In Slingshot, you can build your content calendar by aligning your team in different projects and workspaces and ensuring effective collaboration between various specialists (PRs, content writers, designers, etc.) Tasks and deadlines are easily followed in several views, helping you to spot potential blockers, as well as receive reviews, feedback, and approvals in context, on a task level, or in direct chat. Map out your content to visually see how things are lining up, track the progress of each content piece and assign the necessary team members to the specific tasks they are responsible for. Your content calendar, as well as the data insights from its performance, and data visualizations, are all kept in Slingshot- you have the added benefit of keeping everything in one place. Upload or pin all types of assets in Slingshot from all your favorite integrated cloud providers.

In Slingshot, you can easily map out your content to visually see how things are lining up, track the progress of each content piece and assign the necessary team members to the specific tasks they are responsible for.

Of course, you can! Slingshot was built with flexibility in mind first, so you can organize your content calendar any way you like. We offer views in List Views, Kanban, and Timeline to let you look at and manage your tasks for your calendar better, and see your upcoming, overdue, and in-progress tasks. View it all in lists and per sections to allow for deeper understanding and organization of your content and use the sub-tasks functionality to always have clarity of task responsibility.

Yes – you can connect all your data pulling from Google Analytics, Google Search Console, and all the most common social media platforms you use, to easily track the KPI metrics and success of your content.

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