Crash Course to Google Ads Management

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Google Ads is one of the most popular online advertising platforms that marketers are using today. The possibilities all the different campaigns provide your business and the various tactics you can run in Google Ads are endless.

As a result, so is the data that is tracked within a tool like this.

As marketers, you need a way to not only communicate these insights with different team members (like the writers writing the ad copy or the designers designing the ad creative) but to understand how ad performance affects the entire journey of a lead from a click to a website visit, to conversions into an opportunity.

In this webinar we will:

• Show you how to create dashboards using your Google Ads data with just a few clicks
• Go through how you can pull together data from multiple sources (such as Google Analytics, Salesforce, and more) into one dashboard and design it to tell the story of your whole customer journey
• How you can, in seconds, go from insights to collaborative action around the different advertising campaigns you are running

Google Ads is the secret weapon of your successful marketing. Join us to learn how to yield it without error.

About the presenters

Casey McGuigan With a background in mathematics and an MBA, Casey brings a wealth of experience as well as a data analytics and business perspective to Infragistics. Casey is the Product Manager for Slingshot and was instrumental in product development, market analysis and the product's go-to-market strategy. She’s been at Infragistics since 2013 and when she’s not in the office, she enjoys playing soccer and attending concerts.

Jason Beres As the Sr. VP of Developer Tools at Infragistics, Jason and his team spearhead the customer-driven, innovative features and functionality throughout all Infragistics' UI, UX, Data Visualization and Business Intelligence products. Jason works directly with Infragistics customers around the globe to ensure that their needs are met through our products and roadmaps. Jason is a former Microsoft .NET MVP, and he is the author of several books on software development, covering topics like SQL Server, C#, Visual Basic, Rich Client and Web Development. Jason is a national and international conference speaker and keeps very active in the developer & UX community. You can follow Jason at @jasonberes on Twitter.