Unlock the Potential of Your Marketing DataHosted on:
Traditional marketing approaches are losing their effectiveness in today’s dynamic digital world. Marketing departments are spending upwards of millions on advertising, allocating resources across multiple channels that include Search Engine Optimization (SEO), Social Media Ads, Paid Search, and Pay-Per-Click (PPC), among others – all working to gain traction for their products and services.
This results in collecting endless amounts of data and begs the following questions:
- Is my money being spent wisely?
- How do I stack up against my competitors or industry standards?
- What should I even be tracking?
- Can you consolidate all this data into a simple, singular view?
In this webinar, our marketing experts help you answer all these questions and understand how you can achieve exponential growth by harnessing the full potential of your marketing data.
- How digital workplaces can aggregate and optimize your marketing data
- How to identify the Key Performance Indicators (KPIs) and industry benchmarks to better understand performance
- The tools and methods for consolidating data into one view for comparisons
- Best practices for analyzing and acting on your metrics
About the presenters
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