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Unlock the Potential of Your Marketing Data

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In today’s dynamic digital world, traditional marketing approaches are losing their effectiveness. Marketing departments are spending upwards to millions on advertising, allocating resources across multiple channels that include Search Engine Optimization (SEO), Social Media Ads, Paid Search, Pay-Per-Click (PPC), among others – all working to gain traction for their products and services.

This results in collecting endless amounts of data and begs the following questions:

  • Is my money being spent wisely?
  • How do I stack up against my competitors or industry standards?
  • What should I even be tracking?
  • Can you consolidate all this data into a simple, singular view?

In this webinar, our marketing experts will help you to answer all these questions and understand how you can achieve exponential growth by harnessing the full potential of your marketing data. 

Key takeaways:

  • How digital workplaces can aggregate and optimize your marketing data
  • How to identify the Key Performance Indicators (KPIs) and industry benchmarks to better understand performance
  • The tools and methods for consolidating data into one view for comparisons
  • Best practices for analyzing and acting on your metrics

About the Presenters

Casey McGuigan With a background in mathematics and an MBA, Casey brings a wealth of experience as well as a data analytics and business perspective to Infragistics. Casey is the Product Manager for Slingshot and was instrumental in product development, market analysis and the product's go-to-market strategy. She’s been at Infragistics since 2013 and when she’s not in the office, she enjoys playing soccer and attending concerts.
Jason Beres As the Sr. VP of Developer Tools at Infragistics, Jason and his team spearhead the customer-driven, innovative features and functionality throughout all Infragistics' UI, UX, Data Visualization and Business Intelligence products. Jason works directly with Infragistics customers around the globe to ensure that their needs are met through our products and roadmaps. Jason is a former Microsoft .NET MVP, and he is the author of several books on software development, covering topics like SQL Server, C#, Visual Basic, Rich Client and Web Development. Jason is a national and international conference speaker and keeps very active in the developer & UX community. You can follow Jason at @jasonberes on Twitter.

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