Unlock the potential of your marketing data

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Marketing departments are spending hundreds of thousands to millions of dollars on advertising, allocating resources to Search Engine Optimization (SEO) and working to gain traction of their products and services through multiple channels.  As a result, you are collecting endless amounts of data points, and you need to know if your money is well spent.

  • How can you understand how these data points are stacking up to industry standards?   
  • How do you know exactly what you need to track?  
  • How can you pull all these different data points into one view?  

Join us for this webinar to help you answer all these questions and understand how you can unlock the full potential of your marketing data.  

In this webinar you will learn how to:  

  • Optimize your marketing data 
  • Identify the Key Performance Metrics (KPIs) and benchmarks to better understand performance  
  • Tools and methods, you can use to pull all your data into one view to compare  
  • Best practices for analyzing and acting of your metrics  

About the presenters

Casey McGuigan Casey has a BA in mathematics and an MBA, bringing a data analytics and business perspective to Infragistics. Casey is the Product Manager for the Reveal Embedded analytics product and was instrumental in product development, market analysis and the product's go-to-market strategy. She’s been at Infragistics since 2013 and when she’s not in the office, she enjoys playing soccer and attending concerts.
Jason Beres As the Sr. VP of Developer Tools at Infragistics, Jason and his team spearhead the customer-driven, innovative features and functionality throughout all Infragistics' UI, UX, Data Visualization and Business Intelligence products. Jason works directly with Infragistics customers around the globe to ensure that their needs are met through our products and roadmaps. Jason is a former Microsoft .NET MVP, and he is the author of several books on software development, covering topics like SQL Server, C#, Visual Basic, Rich Client and Web Development. Jason is a national and international conference speaker and keeps very active in the developer & UX community. You can follow Jason at @jasonberes on Twitter.

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