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Marketing – Paid Campaign Management

Optimize Your Paid Marketing Campaigns With an Intuitive All-in-One Application.

The number of platforms marketing teams can advertise keeps growing – as a result so does all the content and campaigns you are expected to launch. With Slingshot you can both optimize current campaigns and launch new campaigns faster!
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Marketing search campaign management software

Key Slingshot features to help with your Paid Marketing Campaigns

Organized Assets

Bring all assets you need to effectively execute your Demand Gen project including – creative files, copy docs, metrics, collaboration, project management and more! Eliminate the need to hunt down team members’ deliverables through email, when their tasks and assets are all in the same place.

Slingshot featuring content and asset files in content board and tasks

Actionable Insights

Easily connect right to the data sources you use to run your digital advertising and build beautiful dashboards in minutes. When it comes to dashboards, having that data isn’t enough. You need the ability to act on insight, collaborate with team members and ensure campaign optimization.

Slingshot featuring the creation of a task from a dashboard

Launch Faster

With one click you can go from collaboration right into a project workback plan. Through constant collaboration, innovative ideas spark, new campaign ideas are born. You need the ability to act on these right away and build a plan for success with deadlines.

Slingshot featuring a discussion sharing a Workback plan file

Better Collaboration

Paid Marketing campaigns don’t stop with the Marketing Team. Often you need to share results, discuss and collaborate with co-workers in other departments – such as sales! Easily share projects across your departments to stay synced.

Slingshot featuring sharing a dashboard with another department through chat

Frequently Asked Questions

Search engine advertising is a type of digital advertising that gets your business found on the search engine result pages (SERPs). It is one of the most popular forms of PPC advertising in which brands pay to have their ads displayed on the top of the search engine results for a particular keyword.

First, you should start with keyword research to find the keywords that are most relevant to your product or service. From there, you can find examples of long-tail keywords that you can use (usually, they get less search traffic, but have a higher conversion value). Then, make sure to find out how much a keyword costs in PPC.

Slingshot brings together all the data you need to manage different campaigns from the same place. Connect directly to tools such as Google Ads, Facebook, LinkedIn, Google Analytics, and more, and easily track the progress of each campaign and analyze what’s working and what isn’t.

With Slingshot, you can bring all assets you need to effectively execute your paid search campaigns including creative files, copy docs, metrics, collaboration, project management, and more in one place! You can quickly act on insight, collaborate with team members and ensure campaign optimization.

Yes! You can create dashboards from our data sources, store your ad copy on boards, and collaborate with team members around what’s working and what isn’t, all from the same workspace.

Yes, with Slingshot, you can seamlessly integrate directly to Google Ads to track the performance of your paid search campaigns.

You sure can! Seamlessly connect to Facebook, LinkedIn, Twitter, and Instagram in a Slingshot dashboard, track traffic and leads into Google Analytics, and maintain your ad creatives, and copy all from a single workspace.

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