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Data Analytics for SEM: Measuring and Analyzing Performance Metrics

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In the ever-evolving landscape of SERPs, Search Engine Marketing professionals need to be on top of their game to enhance online visibility and drive conversions. Understanding the intricacies of SEM data and analyzing the insights in a comprehensive way is crucial for making the right decisions every time. SEO and SEM teams usually work in silos, focusing on their own initiatives and relying on the data from the tools they use daily.

Join our webinar, where we delve into the essentials of SEM data analytics.

Key takeaways include:

  • Learning how your SEO and PPC teams can work together, understand SEM performance metrics, and make decisions based on data.
  • Ways to improve campaign performance with data and use it as a roadmap to optimize your marketing strategies, refine your campaigns, reduce costs, enhance targeting precision, and achieve better results.
  • The effortless way to analyze data from multiple data sources (Google Ads, Google Analytics 4, Google Search Console) to identify trends and patterns through data visualizations.
  • The most effective way to report on performance to your management, team, or clients.

Join us in this live session that will equip you with the knowledge and tools to harness the full potential of data and drive unparalleled campaign success. Don’t miss this opportunity to transform your SEM strategies and achieve measurable results!

About the presenters

Casey Ciniello With a background in mathematics and an MBA, Casey brings a wealth of experience as well as a data analytics and business perspective to Infragistics. Casey is the Product Manager for Slingshot and was instrumental in product development, market analysis and the product's go-to-market strategy. She’s been at Infragistics since 2013 and when she’s not in the office, she enjoys playing soccer and attending concerts.

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