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Mastering Marketing Data Analytics: Best Practices and Pitfalls to Avoid

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Data analytics can be a powerful tool that can help you improve your marketing campaigns, but only if it’s used right. With so many different campaigns across different channels, it can be hard to make sense of it all, let alone utilize it properly. Even experienced marketers can make common mistakes that can lead to inaccurate results and wasted money.

In this webinar, we’ll be discussing the most common mistakes marketers make when using data analytics, how to avoid them, and best practices for using data analytics to improve your marketing results.

Key topics we’ll discuss include:

  • Common mistakes that marketers make when using data analytics
  • Best practices on using data analytics
  • Leveraging data visualization for clear insights
  • Interpreting data to optimize marketing strategies
  • Implementing data-driven decision-making processes
  • Integrating data analytics into your marketing team’s workflow

If you are serious about using data analytics to improve your marketing results, then this webinar is for you!

About the presenters

Casey McGuigan With a background in mathematics and an MBA, Casey brings a wealth of experience as well as a data analytics and business perspective to Infragistics. Casey is the Product Manager for Slingshot and was instrumental in product development, market analysis and the product's go-to-market strategy. She’s been at Infragistics since 2013 and when she’s not in the office, she enjoys playing soccer and attending concerts.

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