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The Slingshot Blog

Get the latest trends in project management, team collaboration, data visualization and more. Here we share our knowledge, best advice, how-tos, research, insights, and more - all with the aim of helping you boost team results.

content marketing kpis to track to measure performance

Content Marketing KPIs You Should Track in 2022

Companies are spending as much as one-third of their marketing budgets on producing and distributing content. According to Demand Metric, content marketing costs 62% less than other forms of marketing and generates 3 times more leads for every dollar spent.   This is all amazing, but you have to measure the performance of your content marketing […]

Defining your North Star Metric

Defining Your North Star Metric: A Highway to Growth

If you’re still wondering what drives business results forward like nothing else – it’s data. Businesses and teams have long ago learned the benefits of choosing insight, not impulse, to craft the way forward for growth hacking their product development, and retain customers long-term with a minimal budget. But in every such strategy, the North […]

how to implement product-led growth - slingsot

Product-Led Growth: Build Your Winning Strategy

Any product company’s goal is to create that perfect flow in their sales cycle – making sure customers trust them, choose their product, and stick with it. So, what is the key to achieving all of that and getting meaningful outcomes? Enter product-led growth. The trend is drawing more and more companies to efficiently grow […]

kpis vs okrs

KPIs & OKRs: What’s the Difference?

For any business, it’s important to understand and keep track of your progress; to understand what works and what doesn’t. But with so many performance metrics to track, it’s often challenging to choose which are the ones that you should focus on. Which ones suit your business better and could actually drive changes to make […]

what is predictive analytics definition and examples

What Is Predictive Analytics And Why It Matters?

In the business world, analytics help organizations optimize their internal and external processes, expand, and ultimately increase their profitability. Some types of data analytics focus on helping users understand what and why things have happened, while other types of data analytics focus on providing insights into what could happen in the future. This is the concept of predictive analytics, a data analytics tool […]