No matter if you’re a startup or a big company building your next product: what matters the most is how well you can woo the market. The success of new products can vary, but one thing is for sure: building them need must be in response to strong demand, so you have a good product-market […]

Companies are spending as much as one-third of their marketing budgets on producing and distributing content. According to Demand Metric, content marketing costs 62% less than other forms of marketing and generates 3 times more leads for every dollar spent.   This is all amazing, but you have to measure the performance of your content marketing […]

If you’re still wondering what drives business results forward like nothing else – it’s data. Businesses and teams have long ago learned the benefits of choosing insight, not impulse, to craft the way forward for growth hacking their product development, and retain customers long-term with a minimal budget. But in every such strategy, the North […]

Any product company’s goal is to create that perfect flow in their sales cycle – making sure customers trust them, choose their product, and stick with it. So, what is the key to achieving all of that and getting meaningful outcomes? Enter product-led growth. The trend is drawing more and more companies to efficiently grow […]

The potential well-built CMO dashboards bring to boosting your business results is astounding. It provides every marketer with the comfort of knowing what’s working and guides them toward a brighter future. A CMO dashboard is the most direct visual connection you could possibly have between a marketing campaign and the results you’re getting. After all, […]

For any business, it’s important to understand and keep track of your progress; to understand what works and what doesn’t. But with so many performance metrics to track, it’s often challenging to choose which are the ones that you should focus on. Which ones suit your business better and could actually drive changes to make […]

Being a data-driven company is an undeniable need – if the said organization wants to keep up with the times. According to a recent study, by 2025, 200+ zettabytes of data will be in cloud storage around the globe, and in 2020, it was found that every person created at least 1.7 MB of data per […]

We could not oversell the mightiness of social media ads. In many fields, it remains one of the most effective and quickest ways to connect to your target audience for your brand and reach your goals. The secret? Social media ads work best when you analyze and act on the data. This allows you to […]

Everyone out there is talking about data visualization. Why? Because raw figures can’t bring you the satisfaction of understanding data with only one glance. And since the human brain processes images 60 000 times faster than text, you want to use all the opportunities data visualization brings for your business. We tell you how to […]

In the business world, analytics help organizations optimize their internal and external processes, expand, and ultimately increase their profitability. Some types of data analytics focus on helping users understand what and why things have happened, while other types of data analytics focus on providing insights into what could happen in the future. This is the concept of predictive analytics, a data analytics tool […]