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comparing asana and slingshot

Asana’s Alternative: Comparing the Pros & Cons to Slingshot

Project management software offers many advantages to organizations – from effortless project planning and better team collaboration to increased productivity and remote work simplification, to name a few. But since you’re reading this article, you already know that, and you have come to the time when considering which project management app to choose for your team and business.   There are plenty of […]

Running an Effective ABM Process: What You Need to Know

Running an Effective ABM Process: What You Need to Know

In just a few years, account based marketing (ABM) has evolved beyond measure. Marketers used to throw their efforts in getting as many leads as possible without much selection; the goals were traffic and visits by everyone – and anyone. With account-based marketing, however, marketers quickly found that With account-based marketing, however, marketers quickly found that targeting […]

how to create and launch a successful marketing campaign

How to Create & Launch a Successful Marketing Campaign

Marketing campaigns are an integral component of every company’s growth and can help businesses achieve a variety of goals such as bringing in new customers and generating more sales. There are several types of marketing campaigns, but you should focus on a campaign that its specific to your business and the goals that you want to achieve with […]

what is data visualization in R

Data Visualization in R: What is it + Examples

Data is everywhere around us and it becomes fundamental that we understand it. Data visualization is a powerful tool that lets us turn raw data into visual representation so that data is easier and faster to understand by the human brain.   Today, there are many online programs, applications and software that allow us to easily […]

marketing kpis

Top 35 Marketing KPIs That You Should be Tracking in 2021

Knowing what to measure to evaluate the performance of your marketing efforts is essential to ensuring that your marketing campaigns achieve their goals. Creating a powerful marketing strategy and setting up influential and effective marketing campaigns is the key to driving more revenue and overall business growth.   But with so many marketing KPIs that could be tracked, how can you choose which are […]

python data visualization

Python Data Visualization for Beginners

Data visualization plays a significant role in analyzing data and making data clearer and easier to understand by everyone. The visual representation of information with data visualization tools like Python help identify trends, patterns, and correlations that you might have otherwise never discovered, or as the American computer scientist Ben Schneiderman says ‘’Visualizations give you answers to questions you didn’t […]

Slingshot data visualization

How to Choose the Best Chart for Your Data

The amount of data at our fingers tips today can be overwhelming. How do you know what really matters? Data visualizations can help, but how can you set up your data to best visualize it? What chart will help you analyze and digest the data into actionable insights? One struggle is that there are so […]