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Managing remote teams requires a level of adjustment and flexibility that some managers can find exhausting – especially if they are prone to micromanagement tendencies. So, what rules should a remote manager always follow to avoid the undercurrents of these types of work struggles? Truth be told, to successfully lead a team remotely, a manager […]

All of us witnessed the digital transformation of the hybrid workplace becoming a norm for thousands of workers all around the world. That brought forth the need for teams that do not occupy the same physical location to bring their A-game the same way they did before. So how can you make a hybrid workplace […]

The idea that someone searches for something clicks on your website, and buys right away – is simply not realistic. Rather, people always start with a problem that will send them through a process of researching a solution, evaluating each, and then deciding on a purchase. This broadly occurs in three stages:  Awareness – The […]

No matter if you’re a startup or a big company building your next product: what matters the most is how well you can woo the market. The success of new products can vary, but one thing is for sure: building them need must be in response to strong demand, so you have a good product-market […]

If you’re still wondering what drives business results forward like nothing else – it’s data. Businesses and teams have long ago learned the benefits of choosing insight, not impulse, to craft the way forward for growth hacking their product development, and retain customers long-term with a minimal budget. But in every such strategy, the North […]

Email marketing remains one of the most powerful marketing tools that have the most reach, beating even that of social media, bringing higher ROI while at the same time, being easily manageable. According to one study, 91% of marketers think of email as one of their most important channels, even before social media. But your […]

Any product company’s goal is to create that perfect flow in their sales cycle – making sure customers trust them, choose their product, and stick with it. So, what is the key to achieving all of that and getting meaningful outcomes? Enter product-led growth. The trend is drawing more and more companies to efficiently grow […]

The potential well-built CMO dashboards bring to boosting your business results is astounding. It provides every marketer with the comfort of knowing what’s working and guides them toward a brighter future. A CMO dashboard is the most direct visual connection you could possibly have between a marketing campaign and the results you’re getting. After all, […]

Growing a business and creating a marketing strategy that brings the results you aim for is what every startup dreams of. And striving to achieve it often includes a lot of different methods and approaches, until a business hits the “sweet spot” of competitive advantage. One approach that is turning out to be of great […]