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how to create and launch a successful marketing campaign

Data-Driven Marketing Teams: The Nature of Triumph

When it comes to marketing, you better believe there is diversity beyond imagination. It comes from the simple fact that every business is different and therefore, the marketing team standing behind those decisions must be flexible in supporting the specific needs. But how can a marketing team always be sure it is following the right […]

Slingshot data visualization

How to Choose the Best Chart for Your Data

The amount of data at our fingers tips today can be overwhelming. How do you know what really matters? Data visualizations can help, but how can you set up your data to best visualize it? What chart will help you analyze and digest the data into actionable insights? One struggle is that there are so […]

Slingshot illustration representing data driven roadmap

Data-Driven Decision Making: The Roadmap to Success

Human intuition is often the romanticized method for making “the right” decisions in modern society and work. However, getting in the habit of basing a choice on a gut feeling alone can rob an organization of realizing its full potential. It can also lead to losing a huge part of its empowerment and success in the long run.   What […]