When it comes to marketing, you better believe there is diversity beyond imagination. It comes from the simple fact that every business is different and therefore, the marketing team standing behind those decisions must be flexible in supporting the specific needs. But how can a marketing team always be sure it is following the right […]

The amount of data at our fingers tips today can be overwhelming. How do you know what really matters? Data visualizations can help, but how can you set up your data to best visualize it? What chart will help you analyze and digest the data into actionable insights? One struggle is that there are so […]

Are you still into the habit of basing a choice on a gut feeling alone? If yes, you are among those who rob their organizations from realizing their full potential. And you can trust me on this. Intuition, while often romanticized as a method for making “the right” decision simply cannot hold a candle to […]