How Stephen Gould Scaled Its Capacity by 30% without Making a Single Hire
Author
Casey Ciniello
Published posts 64 Casey Ciniello is the Senior Product Manager for Reveal and Slingshot at Infragistics, leveraging over ten years of expertise in product development and strategic market positioning. Holding a BA in Mathematics and an MBA, Casey combines her deep analytical skills with a robust business acumen to drive innovation and growth. At the helm of Reveal, an advanced embedded analytics platform, and Slingshot, a comprehensive data-driven work management tool, she has been pivotal in shaping their market strategies, enhancing product features, and leading cross-functional teams towards successful launches. Casey's leadership and forward-thinking approach have significantly contributed to solidifying Infragistics' presence in the tech industry, aligning product capabilities with customer needs and emerging market trends.
What Is a Marketing Execution Platform?
The Gap Most Marketing Stacks Were Built Around Most marketing teams run two stacks in parallel. A data stack of Google Analytics, CRM, ad platforms, email tools, attribution software, and maybe a warehouse with Looker or Tableau on top. And a work stack, Asana, Monday, Jira, project docs, Slack, and a weekly meeting. The two […]
How to Build an SEO Workflow That Actually Executes
Most SEO strategies fail after planning. Learn why content teams struggle to execute and how to build a workflow that consistently turns keywords into published, optimized content.
The SaaS Marketing Performance Operating Model
Most SaaS marketing teams struggle with execution. Learn how to build an operating model that connects strategy, workflows, and performance.
The Missing Link Between Keyword Strategy and Execution
Most keyword strategies look solid on paper—but never turn into results. The problem isn’t research. It’s execution. Here’s how to close the gap.
How to Build a Marketing Reporting System (Not Just a Dashboard)
Dashboards aren’t enough. Learn how to build a marketing reporting system that connects insights to execution.
The Reason Content Teams Fail SEO Strategy Execution
Most content teams have an SEO strategy — but struggle to execute it. The problem isn’t planning. It’s inconsistent workflows and lack of ownership.
Why Dashboards Don’t Improve Marketing Performance (And What Actually Does)
Dashboards don’t improve performance — they only show it. The real difference comes from how teams coordinate action.
Why Your Sales Pipeline Reports Never Match (And It’s Not Your CRM)
If your pipeline reports never match, the issue isn’t your CRM. It’s the gap between pipeline data and execution.
From Insight to Action for Marketing Campaign Optimization
Campaign insights don’t drive results on their own. The difference is how quickly teams act on them.
From Metric to Movement: How High-Performing Marketing Teams Turn Marketing Performance Metrics Into Action
Marketing teams don’t lack data — they lack action. Here’s how high-performing teams turn metrics into movement.
