How Stephen Gould Scaled Its Capacity by 30% without Making a Single Hire
Author
Casey Ciniello
Published posts 60 Casey Ciniello is the Senior Product Manager for Reveal and Slingshot at Infragistics, leveraging over ten years of expertise in product development and strategic market positioning. Holding a BA in Mathematics and an MBA, Casey combines her deep analytical skills with a robust business acumen to drive innovation and growth. At the helm of Reveal, an advanced embedded analytics platform, and Slingshot, a comprehensive data-driven work management tool, she has been pivotal in shaping their market strategies, enhancing product features, and leading cross-functional teams towards successful launches. Casey's leadership and forward-thinking approach have significantly contributed to solidifying Infragistics' presence in the tech industry, aligning product capabilities with customer needs and emerging market trends.
How to Build a Marketing Reporting System (Not Just a Dashboard)
Dashboards aren’t enough. Learn how to build a marketing reporting system that connects insights to execution.
The Reason Content Teams Fail SEO Strategy Execution
Most content teams have an SEO strategy — but struggle to execute it. The problem isn’t planning. It’s inconsistent workflows and lack of ownership.
Why Dashboards Don’t Improve Marketing Performance (And What Actually Does)
Dashboards don’t improve performance — they only show it. The real difference comes from how teams coordinate action.
Why Your Sales Pipeline Reports Never Match (And It’s Not Your CRM)
If your pipeline reports never match, the issue isn’t your CRM. It’s the gap between pipeline data and execution.
From Insight to Action for Marketing Campaign Optimization
Campaign insights don’t drive results on their own. The difference is how quickly teams act on them.
From Metric to Movement: How High-Performing Marketing Teams Turn Marketing Performance Metrics Into Action
Marketing teams don’t lack data — they lack action. Here’s how high-performing teams turn metrics into movement.
Top Campaign Management Challenges & Why Execution Breaks Down
Campaigns Don’t Fail on Strategy. They Fail on Execution. Most marketing campaigns look solid on paper. The strategy is set, channels are selected, content is mapped out, and KPIs are clear. Then execution begins, and things slow down. Deadlines slip. Optimization stalls. Results fall short. And nobody can point to exactly where it went wrong. […]
New Release: Better Collaboration, Connectivity, and Control in Slingshot
The April 2026 Slingshot release strengthens how teams collaborate, onboard, and connect their work to data—without switching tools. From Microsoft Teams calling built directly into chats, to faster onboarding with CSV import, to expanded data integrations, this release removes friction across your workflow and brings everything into one place.
The Hidden Cost of Switching Between Marketing Reporting Tools and Project Management
Switching between reporting tools and project management feels normal. It’s actually slowing execution and costing you performance.
Why HubSpot + Salesforce + GA4 Still Feel Like Disconnected Marketing Data
HubSpot, Salesforce, and GA4 are connected — so why does your data still feel fragmented? The issue isn’t where data lives.
