The idea that someone searches for something clicks on your website, and buys right away – is simply not realistic. Rather, people always start with a problem that will send them through a process of researching a solution, evaluating each, and then deciding on a purchase. This broadly occurs in three stages:  Awareness – The […]

The potential well-built CMO dashboards bring to boosting your business results is astounding. It provides every marketer with the comfort of knowing what’s working and guides them toward a brighter future. A CMO dashboard is the most direct visual connection you could possibly have between a marketing campaign and the results you’re getting. After all, […]

Growing a business and creating a marketing strategy that brings the results you aim for is what every startup dreams of. And striving to achieve it often includes a lot of different methods and approaches, until a business hits the “sweet spot” of competitive advantage. One approach that is turning out to be of great […]

We could not oversell the mightiness of social media ads. In many fields, it remains one of the most effective and quickest ways to connect to your target audience for your brand and reach your goals. The secret? Social media ads work best when you analyze and act on the data. This allows you to […]

Everyone out there is talking about data visualization. Why? Because raw figures can’t bring you the satisfaction of understanding data with only one glance. And since the human brain processes images 60 000 times faster than text, you want to use all the opportunities data visualization brings for your business. We tell you how to […]

In the business world, analytics help organizations optimize their internal and external processes, expand, and ultimately increase their profitability. Some types of data analytics focus on helping users understand what and why things have happened, while other types of data analytics focus on providing insights into what could happen in the future. This is the concept of predictive analytics, a data analytics tool […]

With the advancements in the world of data, data catalogs are quickly becoming a core component of modern data management. Organizations that are already leveraging data catalogs see a significant change in the speed and quality of data access and data-driven decisions. Contrary, organizations without a data catalog who have heard of the wonders it […]

In today’s data-rich world, understanding how to analyze and extract the value of your business’s insights is one of the leading drivers of success.   A widely-quoted figure from a Forrester Research paper says that, on average, companies analyze only 12% of their available data. You guessed it, that means that the other 88% of their data goes to waste. Reasons for this […]

The power of data visualization can empower any business. That includes immense improvements in: Business processes Design Development Evaluation Tapping into the power of machine learning visualization is what you want for your business. Tapping into the knowledge of how to master it quickly and make better decisions can start right now – by diving […]

When businesses want to track their decisions with data and use facts to make their future decisions, they need to use Big Data. That, however, is not an easy feat if they don’t turn to Data Analytics vs. Data Science. Both disciplines help you tackle the decisions you need to make with the best possible […]