With account-based marketing, marketers quickly found that targeting accounts that have clear intent in their product or service drives massive outcomes. In this article, we will guide you on how to implement ABM is not so difficult, with the right technology and tools.
Tsvetomira PetrovaPublished posts 45 Tsvetomira is a marketing copywriter with a passion for everything digital, advertising, and content marketing for a wide range of topics in the industry. As part of the Infragistics team, her primary focus is Slingshot, so safe to say you can expect her wordsmith skills put to use for any updates, hot scoops on the product and everything around it, and advice for users so they can best optimize their use cases. When she steps away from the keyboard, Tsvet can usually be found hiking, going to concerts, or spending some quality time with the nearest available dog.
To simplify collaboration with clients, a specific approach is needed - you need to ensure trust, visibility, control, comfortable participation and feedback, and a quick way to transparency in any situation.
In a world where data is overflowing and is being accumulated through various tools more than at any other point in history, organizations know it's crucial to start using it. Analysis and usage of data in the right way leads to more satisfied customers, new users, higher revenue, and successful strategy.
When it comes to marketing, you better believe there is diversity beyond imagination. It comes from the simple fact that every business is different and therefore, the marketing team standing behind those decisions must be flexible in supporting the specific needs.
Are you still into the habit of basing a choice on a gut feeling alone? If yes, you are among those who rob their organizations from realizing their full potential. And you can trust me on this. Intuition, while often romanticized as a method for making "the right" decision simply cannot hold a candle to what data-driven insights can do.