The Slingshot Blog

Discover what's new in the April 2026 Slingshot release, including Microsoft Teams calling, a redesigned UI, CSV import, and new data sources like MariaDB, YouTube, and Elasticsearch.

Most teams switch between marketing reporting tools and project management systems. Learn the hidden cost of disconnected workflows — and how to fix it.

Using HubSpot, Salesforce, and GA4 but still struggling with disconnected marketing data? Learn why integrations fail and how to fix your marketing reporting system.

What does revenue accountable marketing actually look like? Learn how modern marketing teams connect campaigns, pipeline, and revenue to drive measurable impact.

Stop juggling marketing performance dashboards. Learn why marketing teams need one trusted performance view to connect campaign data, execution, and revenue in a single dashboard.

This release introduces five new features that help your team move from data to action faster. Overviews give you personalized dashboards that display tasks, metrics, and goals at a glance. Slingshot as a Data Source makes your Slingshot project data fully queryable inside dashboards, giving you deeper visibility into productivity and outcomes. Conditional Formatting, a native Databricks connector, and weekly chart aggregation give you more control, more context, and clearer insights; all in one platform.

Marketing leaders don’t lack data. They lack unified reporting. When metrics live acrossdisconnected systems, executives question the numbers instead of discussing strategy.

SaaS marketing teams don't lack data. They lack a reliable marketing reporting system that clearly and confidently brings pipeline, attribution, and revenue metrics together.

Just 23% of employees feel trained on AI. Discover practical steps leaders can take to build AI skills and prepare their workforce for the future.